The Amazon product infographic is the most technical image in your listing — it exists to communicate features and specifications clearly and quickly. Done well, it answers 3–4 buyer questions in a single image. Done poorly, it's visually cluttered, illegible at thumbnail size, and confuses rather than convinces.
Layout principles
Product goes in the centre or left-aligned on a clean white or very light grey background. Callout labels radiate outward from the product, each pointing to a specific physical element with a clean line or arrow. Labels and their corresponding product elements should be visually connected — no floating text boxes unanchored to the product.
Typography rules
Minimum 18pt for callout labels — smaller becomes unreadable at mobile size. Bold sans-serif font. High contrast (dark text on light, or light text in dark brand-colour bubbles). Never use decorative or script fonts in infographics.
Colour discipline
Use your brand primary colour for callout bubble backgrounds and annotation lines. Use your brand secondary colour (or white) for label text. Stick to maximum 3 colours — more creates visual chaos. Do not use hex codes as text in your prompts — convert them to descriptive colour names.
The most common infographic mistake: including too many callouts. 4–6 is optimal. More than 6 creates clutter; fewer than 4 undersells your product.
What to include in your callouts
Prioritise: unique selling points your competitors don't have, specifications that answer common return-driving questions, certifications and quality claims that need visual proof, and dimensions where size matters. Avoid: generic claims like "high quality" or "durable" that could apply to any product.
Mobile-first check
Before finalising, view the infographic at 300×300 pixels. Can you read the callout labels? Can you identify the product? If not, increase font size and reduce the number of callouts until it passes.