A VAS scan delivers more than a single number. Your report contains a dimension-by-dimension breakdown, RUFUS gap analysis, and evidence citations for each score — the raw material for a prioritised image optimisation plan.
The dimension scores
Each dimension score shows your performance on a specific buyer question category. Low scores (1–4) indicate the dimension is not addressed at all in your current images. Mid scores (5–9) indicate partial coverage — the dimension is addressed but with gaps. High scores (10–15) indicate strong coverage that RUFUS can cite confidently.
The evidence field
Below each dimension score, you'll see the specific evidence our AI found (or didn't find). This is the most actionable part of the report. "No lifestyle images detected" tells you exactly what to generate. "Size reference present but no dimension annotations" tells you your size image needs callout text added.
The RUFUS gap analysis
The RUFUS section shows which buyer questions your listing cannot answer. These gaps are listed in priority order — start with the highest-impact gaps first. Each gap maps directly to an image slot in your blueprint.
Start with gaps in Lifestyle Context, Size & Scale, and Trust Signals — these three dimensions have the highest correlation with conversion rate in our analysis.
Reading the overall score
Your total score is the sum of all 10 dimensions. But the value isn't in the number — it's in the pattern. A listing scoring 65/100 with the gap in Lifestyle Context needs different work than a listing scoring 65/100 with the gap in Image Quality. The pattern tells you where to invest.
Creating your action plan
After reading your scan: identify the three lowest-scoring dimensions. Check whether each has a corresponding image slot in your blueprint. Prioritise the image slots that address your three lowest dimensions. Generate those first.